Lecture Halls in the Living Room: Why I Love Webinars

Once upon a time, if you wanted to engross yourself in the learning of any given subject, a trip to the local library was the best way to do it. For those in other parts of the world which may have been less developed back in the heyday of the library, engrossing yourself in learning a new subject was often out of the question altogether. If you were lucky enough to live in a city with a university then the lecture hall may also have been available to you, affording you the luxury of hearing experts wax lyrical in their chosen field of academic or business endeavour.

The Internet has changed things are great deal and fibre-optic pipes are becoming increasingly available in the most remote of locations. While the birth of the World Wide Web itself was a major milestone in information becoming freely accessible to the masses, the evolution of the Internet itself represents further leaps and bounds forward in the delivery of that information. Web 2.0 applications are a notable mutation in this evolutionary process and webinars are something of an unsung highlight. These days, webinars are the most effective tool in Internet marketing and also a technology which has brought the lecture hall straight into the homes of people all over the world.

An Improved Technology

Anyone who has been using the Internet for an extended period of time will know that one of the earliest communication points to resemble webinars was Internet Relay Chat ( or IRC) which appeared in the late 1980s and was essentially the first ever Skype. With decades of progress having elapsed, it’s easy to take for granted how much things have improved. In 1991, aeons before anybody had so much as ushered the phrase Web 2.0, a company called Starlight Networks had created some of the first video-on-demand products and the first web conferencing technology.

By 1998, the first hungry businessman was trying to trademark the term webinar but, unfortunately for him, it was too difficult a word to defend as his own so he had to opt for InterCall while the rest of us enjoyed the lovely self-explanatory phrase of webinar. While the iterations of 1990s web conferencing tech were a something of a luxury afforded by bankers and hedge fund managers, these days it’s freely available for everyone. One of the most notable successes in webinar technology is Google’s Hangout feature of Google Plus+ whereby 10 people can stream live in a wonderfully intuitive and functional video conversation environment.

Taking Advantage of The New Paradigm in Lectures

Essentially, the creation of the webinar is the creation of the ability to attend lectures given by industry experts from anywhere with an Internet connection and a computer.
Because webinars make such effective Internet marketing tools, many experts have been hosting webinars and giving information away for free to potential clients and this is something to be taken advantage of if you’re looking to learn more in a given area, be it anything from SEO to fine art to the running of a small business.

Experts regularly give away free lectures in the hope that sharing glimpses of their knowledge will ultimately lead to client acquisition. The key point here is that webinars are a medium to be exploited so, whatever industry you’re looking to gain knowledge in, use Google to scour the web for free webinars for your subject of interest. It’s an amazing technology and I for one am looking forward to the future of web conferencing and how it’s going to manifest itself in Web 3.0.

Guest Post Bio:
Steven Appleby is a writer and webinar enthusiast working for Evergreen, the software which allows users to create pre-recorded webinars.