Promotional flyers are very effective in marketing your product, getting noticed by your potential customers and providing the right information about your business. You don’t have to spend too much to print promotional flyers whereas its benefits are many. Thus, promotional flyers have become a relatively inexpensive marketing strategy to reach out customers. But, you need to make sure that you address all common pitfalls that are being repeated by your forerunners while printing. Given below are the common mistakes committed while printing promotional flyers.
Think from just your perspective:
Many business people design promotional flyers thinking how it benefits them. In fact, you need to put yourself in your customer’s shoes. Understand what a customer expects from your product and design your promotional flyer to answer all their concerns.
Use of wrong headline:
The headline should be selected in such a way that it is really attractive and capture the attention of readers at first sight itself. But, many try to provide details that are not at all important for customers. For example, your customers are least bothered about your business name. Your headline should be catchy and make them understand how they benefit by your product or service.
Just List down services:
The objective of promotional flyer is to list down your services. It is true. But, you should be able to convince your customers regarding how you would help them to solve their problems. In other words, your services should be associated to different benefits in the view of customers. You can also explain how those benefits would help them to solve their worries or issues.
Lack of contact information:
Many promotional flyers excite customers with offers and fail because of lack of contact information. This simple mistake put all your efforts into vain. If the customer decides to purchase your product, but could not get information to achieve it, then that is the most utter failure you have come across. You should provide contact information or your e-commerce site address so that customers can get in touch with you immediately or as and when required.
Difficult to read:
The promotional flyer should be easy to read. The colour and font should be chosen carefully. Your customers should not get strained while going through it. Don’t try to overstuff your promotional flyer with lack of spacing. Your customers need not have to refer dictionaries to understand the content. It should be simple, at the same time clear and easy to digest.
Leave back side empty:
As promotional flyers are usually single page advertisements, you need to make use of both sides. You can include the main message on the front page and less important details such as customer testimonials, frequently asked questions and answers, locator etc on the back side.
Tim has been blogging for several years specialising in small business marketing and promotion strategies. From promotional items to printing flyers and street marketing, Tim has written numerous articles that he hope has helped business owners. When he is not blogging, Tim enjoys spending time with his family and friends.